James Gordon-Johnson
Founder & CEO

James Gordon-Johnson is a distinguished British entrepreneur and business leader, renowned for his expertise in people tracing, digital innovation, and customer-centric business development. As the founder and CEO of Find UK People®, the UK’s leading people tracing agency, and the visionary force behind Pavilion Digital Group (PDM Group), James has spent over two decades at the forefront of investigations, credit management, and digital business transformation.

A Leader in People Tracing & Investigations

With a career spanning more than 30 years, James has established himself as a trusted authority in people tracing, investigations, and credit management. Under his leadership, Find UK People® has become the UK’s premier provider of tracing services, supporting legal professionals, debt recovery agencies, landlords, and property management firms in locating individuals across the UK and internationally. His commitment to accuracy, compliance, and customer service excellence has solidified Find UK People® as a market leader, trusted by thousands of professionals seeking reliable people tracing solutions.

Pioneering Digital Business Growth

Beyond the realm of investigations, James is also the founder and CEO of PDM Group (Pavilion Digital Group), a dynamic digital business collective that pioneers customer experience enhancement through advanced digital interfaces. PDM Group’s brands focus on leveraging technology, data analytics, and user experience design to drive business innovation and elevate client engagement.

James’s entrepreneurial journey was built on the fusion of digital expertise and commercial strategy. Recognizing the increasing role of technology in shaping business success, he has strategically positioned PDM Group at the intersection of digital transformation and service excellence. His leadership has led to the growth and acquisition of multiple businesses, each aligned with PDM Group’s core mission of delivering exceptional digital solutions and customer-first service models.

Strategic Growth & Innovation

James’s business philosophy is around sustainable growth, digital-first strategies, and market leadership. His approach encompasses:

• Expanding Established Brands – Nurturing and evolving Find UK People® to maintain its industry-leading reputation in people tracing.

• Acquiring & Scaling Businesses – Identifying high-value acquisitions that align with PDM Group’s vision for digital and service excellence.

• Leveraging Digital Interfaces – Investing in cutting-edge technology, AI-driven analytics, and user-centric platforms to enhance customer interactions.

His commitment to innovation and organic client acquisition has positioned both Find UK People® and PDM Group as trailblazers in their respective sectors, continually adapting to industry shifts and technological advancements.

Redefining the Future of Tracing & Digital Services

James’s unique blend of expertise in technology, financial services, and investigative solutions has made him a transformative leader in the UK’s business landscape. His ability to bridge the gap between data-driven innovation and traditional investigative methodologies has redefined the way businesses approach debt recovery, legal investigations, and digital engagement.

As a visionary entrepreneur, strategic innovator, and industry leader, James continues to drive Find UK People®and PDM Group to new heights, reshaping the future of tracing services, digital marketing, and customer experience solutions in the UK and beyond.

©2025 James Gordon-Johnson & PDM Group