What Is SEO & How Can It Help?
Introduction - What is SEO
If you have been researching different marketing strategies to help drive traffic to your business website or are attempting to significantly boost your websites rankings in search engines such as Google or Microsoft Edge, then chances are that you have probably come across the term ‘SEO’ before.
What Exactly Is SEO?
To put it simply, SEO stands for Search Engine Optimisation. SEO is essentially a unique type of digital marketing strategy which focuses on boosting your websites online traffic and internet presence by ranking it higher within search engines like Microsoft Edge and Google by using what is known as keywords.
Keywords are phrases or words that individuals will type into search engines when looking for a specific product or service. Keywords will or should directly correspond with what you have on your website.
For example a website selling trainers might have lots of phrases like ‘cool trainers’ and ‘the best trainers’ as these would be common typical phrases searched by individuals who want to purchase nice trainers. Keywords are highly important when considering SEO as they are the common ground as such, between what people are searching and content you are providing on your website.
When you boil it down, SEO is the ultimate process of significantly improving both the quantity and the quality of the traffic visiting a website from using search engines. SEO often targets web traffic organically, which is why it relatively easy to implement as a simple marketing strategy to help organically boost traffic without having to pay a large price for various other types of marketing strategies that don’t always guarantee the same level of traffic, views or visits.
The Advantages of Using SEO
Implementing SEO within your businesses marketing strategy has a wealth of different advantages that businesses can fully absorb and benefit from. Some of the main advantages of implementing SEO include things such as:
Improved Organic Ranking
Probably the biggest advantage to implementing SEO within your website is that you can help to drive free organic traffic to your site all by using specific keywords. This means you could avoid paying for things like Google rankings to rank your website higher on the Google search engine.
To take full advantage of free organic growth, all you need to do is ensure the website content on your website is optimised to rank higher on search engines and the search engines algorithms will help to rank the content and target it towards people searching for your keywords.
Measure Your Results with SEO
An awesome benefit with SEO is that you can keep track of all of the metrics which can tell you just exactly how your SEO content is ranking and how successful it currently is. Every individual aspect of all of your SEO content can be improved and evaluated.
Using tools such as Google Analytics can help show you where exactly your website stands in terms of rankings, what kind of keywords people searched to get to your website, how long people browse your website for and how many individual people have actually visited your website. This makes it incredibly easy to grasp a detailed overview of what SEO is doing for your website.
Get The Traffic You Need, and Deserve
Focusing on a well planned SEO marketing campaign can really help to draw in the high quality site visitors that you want for your website. People that are genuinely interesting in what your website has to offer are of course going to be the most likely people to come and visit. By carrying out relevant research on keywords, you can help organically target a specific type or niche of audience to ensure your website ranks higher for them in search engines.
Remain A Step Ahead of Competitors
Imagine a scenario where you and one of your competitors both have a website. Your website is optimised with keywords for search engines like Google, your competitor’s website is not optimised at all. If all other contributing factors were equal, can you guess who might get more traffic? Exactly, the website which ranks higher on search engines. By implementing simple SEO marketing strategies, you can help stay a step ahead of your competitors.
How Can It Help My Business?
SEO can be a great, simple and straight forward process to instantly improve organic traffic to your website. With an increase in website traffic, this can mean more potential customers which can lead to more purchases if you offer a product.
With more customers buying products from your website this can easily drive sales much higher than they would be without the proper implementation of SEO. By attracting and reeling in the right people, your website gains a lot of attention from the people that actually care about what it is your website offers. This can be done through targeting keywords towards a specific niche or group of people.
A users experience on a website has become the number one focus with many marketing campaigns. Most businesses just want fast organic growth and increased online presence, without realising that in order to get there, a smooth user experience is required. Potential customers generally know what they want when they begin searching, if they don’t get what they’re searching for within the first few minutes of searching, this can lead to a bad user experience.
A good user experience is often kick started by having appropriate SEO in place to make life easier for your customer, which in turn can help with repeat business and organic marketing via word of mouth.
By implementing SEO, you can help gain a better understanding of the ever changing environment known as the World Wide Web, which can be a challenge in its own right. However, with SEO you can stay up to date with any changes that may be occurring in what people are searching for, helping you stay ahead of competition.
How Can I Implement SEO In My Business?
When it comes to implementing SEO within your business, you have two main options. You can either attempt to learn all about SEO and the opportunities it provides which will be cheap however results may vary depending on much upskilling you do and the amount of effort put into learning the value SEO offers.
Or your other option, and generally the better option is that you can pay an SEO analyst or marketing agency who can do all the hard work for you whilst still remaining cost effective. SEO is an extremely valuable marketing strategy that many businesses worldwide are already using and updating daily. Often a go-to method of rapidly increasing high quality traffic to your website, it is definitely worth the investment.
Want To Implement SEO In Your Business?
If you want to implement SEO within your business then why not get in contact with us?
Pavilion Digital Group are a West Sussex based marketing agency with a wealth of experience in the digital space.
Offering a culture where innovation, curiosity and learning amalgamate into a force to be reckoned with in the digital marketing space. If your business is looking for industry leading SEO experts, why not check out Pavilion Digital Group, the leading marketing agency in West Sussex.