What Is Digital Marketing?
Introduction - Digital Marketing
The term digital marketing is a very broad spectrum. It can be hard to know where to start when searching the term. There are so many different avenues of digital marketing to explore that it can often lead to confusion. You might be asking questions like: should I be using digital marketing for my business? What exactly is digital marketing? How can I implement digital marketing within my own business or brand?
In this article we’ll break down exactly what digital marketing comprises, and how it can give your business a real boost in the online world.
What is Digital Marketing?
Digital marketing, also known as online marketing is a collection of strategic digital campaigns in which brands can use to help boost their outreach, online presence and their rankings to their customers through the use of various forms of different digital communication. This could include a range of digital marketing channels such as:
Email Marketing
Digital marketing can be carried out in the form of email marketing. Where a business can collect or purchase the data of targeted customers and begin an email marketing campaign in which the business would send out daily, weekly or monthly emails advertising their services or products.
Email marketing is a very effective way of advertising as many people who use the internet in todays society have an email address. Many businesses disguise their email marketing campaigns as signing up to their newsletter when you enter their site or make a purchase, meaning that they can begin sending customers promotional emails in the hopes of boosting sales or potential website traffic.
Social Media Marketing
Social media marketing is a relatively new and incredibly modern, popular way of launching an online marketing campaign not available to previous generations. With the ever growing popularity of social media, especially among the younger generation, this has helped birth a new age of digital marketing.
A cheap way to grow your business is to simple make a social media account and immediately connect with people around the world. Social media marketing is an easy way to turn a small business into a global business. Aimed at boosting customer and follower engagement in the hopes to drive increased traffic to a website, product or service.
An effective social media marketing campaign is a quick way to grow a business organically and at little to no cost if you wish to spend minimal amounts on marketing strategies.
Content Marketing
Content marketing is a unique type of digital marketing strategy aimed at sharing a variety of highly informative, sometimes funny, engaging content at a targeted audience with the aim of turning them into customers.
Content marketing covers everything from things like promotional videos, podcasts and even blog posts. The aim is to try and interact with the customer in the hopes that they will in turn interact with the business.
Pay Per Click(PPC) Marketing
PPC marketing is frequently used digital marketing campaign where a business will pay to have their website or product advertised or promoted on the first page of search engine rankings. This is what is known as a short term digital marketing strategy as once you cease paying for the promotion or advertisement, it will no longer be displayed in the search engine results. It is a short lived but fast way to drive customers to a website or product.
Search Engine Optimisation(SEO) Marketing
SEO is a great way to begin a digital marketing campaign. SEO refers to optimising the content on a business’s website using keywords that people will search for so that the website will rank higher on search engines such as Google when the keywords have been typed in by a potential customer.
It is a great way to organically grow your business and attract customers by targeting a specific audience. SEO can be a very cheap way to begin organically boosting the online presence of your business.
The Benefits Of Implementing Digital Marketing
Almost every online business uses some form of digital marketing, some try harder than others. Some are much more successful than others and that is because it is extremely important to have a well thought out and structured digital marketing campaign.
The more bases you cover, the more avenues of potential customers you have to take advantage of. Regardless of which kind of digital marketing strategy you might choose to implement, there are a massive variety of benefits to implementing any form of digital marketing.
It’s Inexpensive
Digital marketing can essentially be as expensive or as cheap as business makes it. A business could choose to run their own social media and attempt to organically grow a following through regular posting or they could pay a digital marketing agency to do this for them. The marketing agency then would create all the content and post it for them.
All aspects of digital marketing can be done in house for little capital, however it is incredibly beneficial to use a specialist digital marketing agency to maximise returns.
An Easy Way To Boost ROI
If there is one thing a business loves to see, it’s an increase on their return on investment. By implementing digital marketing within your business, you could potentially see massive returns on minor investments.
Think of running a successful email marketing campaign and the potential outreach that would have for a small business.
Develop Your Brand
By implementing strong, targeted digital marketing campaigns, businesses can help blow their brand up on a potentially global scale. An awesome social media feed coupled with a well-designed website and an informative blog is a great way to get your brand out there and to increase user engagement.
This develops trust. Customers are more likely to buy from a business which they can trust and interact with.
Take Your Business Global
Online digital marketing can be a simple way to take your business from a small town company to a global organisation by helping to boost your outreach worldwide. Drive traffic to your website through targeted SEO and social media marketing from all over the globe helping you to obtain new customers from both near and far.
The increase in traffic can lead to new potential sales which in turn boosts your return on your initial investment leading to increased profits.
Simple To Adjust And Measure
By implementing digital marketing strategies within your business, it can become very easy to measure and adjust any metrics. You can very quickly gather and analyse data allowing you to see what works and what doesn’t work. This in turn will then allow you to begin to market towards a specific niche or demographic of targeted audiences.
You can see what works for your business and what doesn’t work for your business. You can then use this knowledge to help further refine your digital marketing campaigns to one that benefits your business the most.
Do You Need Digital Marketing For Your Business?
If you’re interested in how digital marketing could help take your business to the next level, why not get in contact with Pavilion Digital Group to see how we can help? Pavilion Digital Group is an expert digital marketing agency based in West Sussex ready to help family-run business and SMEs boost their company in the online sphere.
With years of experience helping both regional and global businesses navigate their way through the digital space all whilst helping to drive traffic and boost sales.